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The “Erm, What the Sigma?” meme first popped up when people started poking fun at the overly serious descriptions of sigma males. Imagine trying to describe a sigma male and ending up sounding like you’re pitching a new Batman villain. “He walks alone, a shadow in the night, avoiding human contact because, erm, social norms are for the weak.”. This meme has quickly become popular due to its humorous take on redefining the traditionally aloof character, Squidward Tentacles, as a „sigma male,” a term used to describe a self-sufficient and independent man who doesn’t conform to societal expectations.

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Calling someone a “sigma male” is actually a term of endearment in very online circles. “What the sigma” in turn is the result of netizens combining these two memes together.. About Erm, What the Sigma? also known as Um, What the Sigma? refers to a viral audio with a voice resembling Squidward from SpongeBob SquarePants saying “What the sigma?” The catchphrase riffs on the precursor Erm… What the Deuce. The original video spread on TikTok in early 2024, recording a person’s Instagram voice message.